The best time to be a consumer is now. Ample choices, competitive rates, ingenious product tie-ins, and user-centric models of providing services. Given the thousands of options to choose from for most products, any consumer will select the brand which has developed its identity in the market and is equally identifiable to the consumer.
“Business has only two functions — marketing and innovation.” — Milan Kundera
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The day in the life of a marketing executive is filled with data-crunching, analysis and creating consumer-centric marketing policies. What’s next? It’s time to go home!
This was a day in the life of a marketing executive. The highly competitive yet mentally stimulating world of marketing is sure to keep marketing-executives on their toes learning, developing class-apart marketing strategies to strengthen brand image and contribute meaningfully and monetarily to organizational-profits.
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